marketing - 5 Horizons

Alt Text Best Practices

Images and infographics are great at displaying information in eye-catching designs, but they may be isolating a large audience without the proper parameters in place.

Threads App: Do You Need to Use It?

If you or your business aren’t on Threads yet, the question remains: should you be? Here are a few things to consider.

Why We Love Conferences: How Conferences Can Benefit Your Business

Five reasons why we think conferences are a successful investment for business development and employee growth–and the five conferences we love the most.

10 Things We’ve Discovered Running a Digital Marketing Agency in 10 Years of Business

This September, 5 Horizons is excited to celebrate 10 years of business! With a decade of experience, we’ve compiled a list of our top 10 lessons that have kept our company strong.

Using HTML5 for Animated Banner Ads

GIF vs HTML5—which one do our web developers use to create banners and why? Animated banner ads can be created in GIF or HTML5 formats. What’s the difference between the two? A GIF file consists of a series of frames that play in a sequence, creating a looping animation. HTML5 banners, on the other hand, […]

Instagram Reels: Best Practices Guide

Our Social Team has put together this best practices guide to help our clients create the best Instagram Reels to promote their business and grow their brand.

Artificial Intelligence in Marketing

Our team predicts marketing to become one of the industries that will see a lot of AI-driven change. Here are three examples of exciting possibilities for incorporating AI into marketing.

What is A/B Testing and How to Use It?

A beginner guide to understanding A/B testing (also known as “split testing”) and how to use it to achieve results for your marketing campaigns.

Inside 5 Horizons: A/B Testing on LinkedIn

A/B testing is an essential experiment for determining which form of content performs better on a platform and drives higher engagement and results. Here is what our Director of Performance and Analytics has discovered through experimenting with LinkedIn A/B testing.

Best Practices for Creating Effective Content Posts

Optimizing your web pages for specific keywords can increase page ranking and boost traffic, but it may not be enough to achieve your goals. Strategically written content pieces can help improve keyword visibility through internal links to the page.