marketing - 5 Horizons

How to Create a Successful Landing Page

Landing pages can be useful for a variety of reasons in any industry. Maybe your business is looking to generate leads or improve conversion rates––a landing page can focus your efforts on a single call to action and avoid distractions. Or maybe you’re promoting an event or new business location––a landing page can assist you […]

10 Adobe Tools to Keep an Eye on in 2025

This fall our creative team flew down to Miami to participate in the Adobe MAX conference and learn about new design features coming in 2025. Adobe MAX offered multiple days worth of keynote speakers, expert-lead sessions, and networking opportunities for our team to explore. Similar to 2023, AI was still front and center at the […]

Inside 5 Horizons: The Transformative Power of Our Unique Strategist Role

Account Managers vs. Strategists—what’s the difference? Hear from our Strategists about their unique role and the importance of strategy for digital marketing.

Summer Social Media Ideas for Higher Education Institutions

When the campus starts looking emptier than usual, higher ed marketers can use our six ideas to stay on top of their summer social media strategy.

How Do Podcast Ads Work?

Have you ever considered advertising on podcasts? Learn about the different types of podcast ads and the benefits of adding podcasts to your marketing mix.

The Future of SEO: 2024 SEO Trends & Beyond

Artificial Intelligence, Augmented Reality, zero-click searches, and more—read our latest predictions on what might be on the horizon for SEO in 2024 and beyond.

How AI and SEO Interact

How do you use AI for SEO? Is AI going to take over SEO? Get answers to these questions and find out how to use AI in your SEO strategy.

Bite-Sized SEO for a Limited Budget

Discover some steps you can take to improve your website’s SEO when a more expensive strategy isn’t an option.

Exploring New Features at Adobe MAX

Discover what our creative team learned at the 2023 Adobe MAX conference.

Advertising on LinkedIn in 2024

LinkedIn offers a variety of advertising formats, each containing unique audience targeting features. Learn how to utilize LinkedIn advertising to boost your business in 2024.