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Artificial Intelligence in Marketing

The future of AI and its effects on optimizing marketing services.

With ChatGPT and Artificial Intelligence (AI) being the new buzzwords of the year, it’s impossible not to wonder about the future of AI, particularly its relationship to marketing. 

People all over the world could not get enough of ChatGPT, the chatbot developed by OpenAI, ever since its launch in November of 2022. But with the fascination over the new technological advancement, came fear. Concerns rose over AI’s safety, ethical implications, and, of course, jobs.

The reality remains that the current job market will likely change, but not in a way people might expect. Instead of AI taking over people’s jobs, many roles will evolve into working together with artificial intelligence in a mutually-beneficial, somewhat symbiotic relationship. 

We predict marketing to become one of the industries that will see a lot of AI-driven rapid change. Here are some examples of exciting possibilities for incorporating AI into aspects of marketing:

1. Optimized Workflow

With so many moving parts, advertisers can benefit from AI at different stages of the process. Copywriters and art directors especially can use AI to expedite their research before starting work on any campaign or creative project. A more precise and targeted supplement to search engines such as Google, ChatGPT provides detailed, tailored information that directly answers users’ queries. Moreover, AI can optimize consumer segmentation and forecast people’s behaviors, which results in delivering more constant and customized communications and ads to customers.

2. Content Marketing

One of the biggest attributes of working together with AI is its ability to optimize content creation. From determining the odds of a particular piece of content going viral to suggesting what content visitors would like to see, AI can serve as a never-ending source of strategy-driven ideas for content marketing. Over the recent months, machine learning engineers have been working to further optimize ChatGPT’s text-to-video and text-to-audio capabilities, which can further help brands and marketers customize their content to specific viewers and capitalize on the popularity of interactive visual media.

3. Social Media

As an ever-popular facet of marketing, social media can also be automated with AI. Beyond determining which content gets seen, AI can help brands by matching products and services with people who have already cultivated the desired targeted audiences. Playing such an essential part in influencer marketing, AI can further analyze those audiences, recognizing which ones will result in quality engagement. Results in general, from campaign metrics to ROI, are other tasks that can also be handled by AI, evaluating campaign performance and learning from the outcomes.

Artificial intelligence and its partnership with marketing will continue to evolve. With an array of future possibilities, we hope that such a relationship will continue resulting in more streamlined and optimized advertising efforts, benefiting brands, clients, marketers, and consumers.