Tag: strategy

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10 Things We’ve Discovered Running a Digital Marketing Agency in 10 Years of Business

September 6, 2023

This September, 5 Horizons is excited to celebrate 10 years of business! This last decade has been full of growth and learning. We’ve worked with nearly 100 clients in over 10 different industries. 

From higher education and senior living, to real estate and healthcare, we have delivered cutting-edge websites, strategic campaigns, and eye-catching designs. Our team has grown into a powerhouse of data, strategy, and creative experts, constantly pushing the boundaries of modern aesthetics and techniques.

With a decade of experience, we’ve compiled a list of our top 10 lessons that have kept our company strong:

1. Always Keep Learning

Technology and media are always changing, so it’s important to keep an eye on new software, tools, and trends. There will always be something new to learn, test, or explore. Don’t let complacency stop you from growing.

2. Keep An Eye On The Trends

Knowing your audience and what is catching their eye will help you jump on the trends that will make the biggest splash. What works for the masses may not always work for your business model, but it’s smart to keep an eye on what trends are taking center stage. Specifically, pay attention to the content that resonates most with your unique audience. 

3. Blaze Your Own Trail

On the other hand, trends come and go every day. Never be afraid to try something new or push the boundaries with new techniques. Your brand, voice, style, and quality of work are what set you apart from your competitors. Don’t be afraid to take the road less traveled.

4. Client Communication is Key

The key to successful client relationships is clear and consistent communication. Honoring the partnership you have with your clients will always pay off with trust and loyalty. Digital marketing isn’t magic, but establishing a healthy client partnership will allow you to work together to find success.

5. Lean On Your Community

As a company that has grown from four employees to 20, our community of friends, family, and professional colleagues have been our foundation for success. We are proud to be located in the greater Boston area, nestled in the South Shore city of Braintree. This local pride gives us a deeper understanding of legacy and commitment that many of our clients relate with.

6. Never Stop Building Your Network

You never know where you’ll meet your next client. Be kind, courteous, and open to new connections wherever you are. Don’t shy away from talking about the company, the work, or the team culture––you could be speaking to a future client, referral, or employee.

7. Play the Long Game

Some clients take years to manifest from casual encounters to dedicated partners. You never know when a brief conversation could loop back around years later to become a lucrative connection. Stay in touch when you’re able and let them know you’re always open to a conversation when they’re ready.

8. Be Authentic

We all work in marketing. We know a gimmick when we see one. Which is why authenticity is the greatest skill you can offer your clients, your employees, and your community.

9. Rely On Your Team

Shifting our focus from a small start-up to an established agency meant hiring the right people and growing a strong team of experts to rely on. With more voices at the table, our quality of work constantly expands with fresh ideas and new skills in a collaborative environment.

10. Have Fun

5 Horizons is a business, but at the end of the day we are a team of human beings. If we’re not enjoying what we do and who we are working with, then it won’t be sustainable. We are a hard working team, but we also encourage adding a healthy dose of fun to every work day.

We are thrilled to hit the one decade mark as a digital marketing agency. And we’re thrilled to enter the next decade of business with our dedicated clients and talented team of employees.

– Pat Riley & Ben Sandman

Instagram Reels: Best Practices Guide

May 12, 2023

Use this simple guide to better understand and implement vertical video content in your social media efforts.

Reels, which were first introduced to Instagram back in 2020 to compete with TikTok, are now among the most popular vertical video content. Many companies with a preexisting Instagram presence should tap into Reels to grow their brand and promote their business.

Our Social Team has put together this best practices guide to help our clients make the best out of this short-form 90-second video format.

1. Follow the Trends

Using a trending sound is one of the most effective ways to capture more audiences. Keep an eye out for trends by scrolling through the Reels tab on Instagram and seeing what other creators (or even competitors) post. If you see something gaining traction, make sure to commit to it quickly, because trends come and go really fast!

2. Add On-Screen Text & Captions to Your Videos

Since 69% of video is watched without sound, it’s crucial to always add on-screen text and subtitles to your Reels. That way, you’ll reach more users and make your videos more accessible to people with hearing impairments.

3. Stick to Your Voice & Niche

Though trends are exciting, not all of them align with every business’ mission and goals. You are likely to see results from consistently posting reels that speak to your brand and help your audiences get to know you and your team better.

4. Avoid Horizontal Video

One of the most important evergreen tips is to keep vertical videos, such as Reels, vertical. If your institution has a high-quality horizontal video, it might be better suited for other platforms, such as YouTube, or as a post on any of the Meta platforms. Create Reels with the ideal aspect ratio of 9:16 and size them 1080 x 1920 pixels. That will make the Instagram algorithm more likely to favor your content and show it to users.

5. Use Tools & Hashtags

Take advantage of Instagram’s built-in features that help streamline the process of Reel creation. You can trim and delete video clips within the app and use Templates of other Reels to make your content match the trending sound perfectly. Before uploading your Reel, make sure to include 3-5 hashtags to help the algorithm better understand your content and offer it to the right audiences.

Keep in mind that most of these guidelines can be applied to not only Instagram but other platforms and types of vertical content as well. That includes Facebook Reels, TikToks, and Stories on both of the Meta social media platforms. 

Do you want to further increase your brand’s visibility? Contact us to learn more about how we can help you achieve your social media goals.

A/B TEST Laptop on table man work test

What is A/B Testing and How to Use It?

April 12, 2023

A beginner guide to A/B testing and achieving quick results.

What is A/B testing?

A/B testing, sometimes referred to as “split testing,” is a user experience research method that compares two versions of something to learn which performs better. When it comes to ever-evolving digital advertising, A/B testing is extremely important, as it helps us learn new strategies to improve our campaigns.

Benefits of A/B testing?

A/B testing can help you implement long-term strategies and solutions for your brand or your clients. A/B testing is highly customizable to fit everyone’s individual needs and goals, but here are some common benefits of A/B testing:

  1. Make data-backed decisions

A/B testing takes the guesswork out of your advertising and marketing campaigns, enabling you to make informed choices when it comes to optimizing your content.

  1. Reduce bounce rates

With A/B testing, you can try out different tactics of retaining your leads and audience on your website longer, increasing the likelihood of them interacting with your content.

  1. Quick results

In a fast-paced world of digital marketing, quick and reliable results are crucial for increasing campaign effectiveness. Even a relatively small A/B test can provide significant, actionable results that allow for low-risk modifications and improved campaign performance.

How do you start A/B testing? 

  1. Carve out a portion of the budget to test with (percentage allocation will depend on the overall client budget). The remaining budget should be prioritized for the highest-performing campaign.
  2. The A/B test campaigns should always run at the same time. The only variable that should be different is what’s being tested—everything else, such as flight, budget, and audience should be the same.
  3. The testing period should be set for about 2-3 weeks, no matter which of the two tests (or both) you decide to move forward with.
  4. The key performance indicator (KPI) of A/B testing for lead generation campaigns should be Leads/Cost-Per-Lead (CPL), and the KPI for brand or traffic campaigns should be website traffic or clicks.

Want to learn more about A/B testing for specific social media platforms? Read our blog on the importance of LinkedIn A/B testing or contact us to learn how our team can help your content stand out.

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Inside 5 Horizons: A/B Testing on LinkedIn

Danielle Romano, Director of Performance and Analytics, shares her thoughts on the necessity of LinkedIn A/B testing.

A/B testing is an essential experiment for determining which form of content performs better on a platform and drives higher engagement and results. Here is what Danielle’s team has discovered through experimenting with LinkedIn A/B testing.

What can you A/B test on LinkedIn?

Through A/B testing, we learned that LinkedIn Conversation Ads performed best for our higher education clients and generated the most leads. We hypothesize that we saw such a significant increase in results because the Conversation Ad format provides just the right amount of context for people to act and request more information. 

Things to keep in mind when considering A/B testing for this platform:

Copy Length

Short and long copy speaks to how much information and details someone needs to take action, and experimenting with different text lengths can help establish best practices for the future.

Ad Formats 

LinkedIn offers a variety of ad formats to choose from, all of which can be put to A/B testing to find out which format is the most successful for specific objectives.

Text Ads

Text ads are a great format to use when the message is clear and concise—brand campaigns typically benefit from this LinkedIn ad type. When it comes to our practice, we don’t usually reach for this format because we run program-specific campaigns for our higher education clients. Through A/B testing, we learned that such campaigns perform better when additional copy and visuals are present.

Sponsored Content

This format works well for event ads or advertising programs at a brand level. We typically run in-app lead generation campaigns using this format with a program brochure or a “request more information” call to action as our incentives.

Conversation Ads

Conversation Ads tend to succeed when used for a program that may be unique or requires additional context. This strategy also works well for smaller clients because it goes directly to the users’ inboxes without having to fight for space in the feed.

Document Ads

Document Ads are new to Linkedin, but we anticipate this format to become a new way of advertising program brochures or any relevant learning materials that can be easily formatted as a .pdf file.

Images 

  • Images of people vs. images of objects: Sometimes a photo of a person in business attire works well for a client, other times a textbook with a client logo outperforms elsewhere. 
  • Branded imagery vs. non-branded imagery: Well-known brands typically generate better engagement rates when there is a logo associated with the image, whereas local or smaller brands can blend in with the feed through a more organic image, without any branding. 

These tips and resources can be used to start and better understand the importance of A/B testing for any brand or client. If you’re curious to learn more about LinkedIn, read our 2023 LinkedIn Updates and stay up-to-date on how to use the platform to its fullest potential.

The Inside 5 Horizons series includes stories and perspectives from our amazing team. Get a glimpse into our company culture each month by hearing the unique voices of our copywriters, strategists, project managers, and more.

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Best Practices for Creating Effective Content Posts

April 2, 2023

Optimizing your web pages for specific keywords can increase page ranking and boost traffic, but it may not be enough to achieve your goals. Strategically written content pieces can help improve keyword visibility through internal links to the page.

At 5 Horizons, we recommend a hub-and-spoke model where content includes links to other pages on the site. This strategy should also include planning for links between content pieces to provide authority and keep visitors on the site for as long as possible.

Start with a Content Strategy

A good content strategy will follow a site audit for keyword ranking and visibility. Questions to ask in a formal or informal audit include:

  • What keywords is the site already ranking for?
  • What is the search volume for those keywords?
  • What is the search volume for related keywords?
  • What topics and questions show up for “people also search”?
  • What are the most important pages on the site for organic traffic to find?
  • Where is the most potential for increasing page ranking?

These answers will help you identify target keywords, create a list of topics that can attract searches for those keywords, and map out page links. 

Create a Strong Foundation

While the actual content is quite important, there are several considerations that will make a big difference for the search engines.

Write Meta Titles That Matter

Meta titles should be limited to approximately 65 characters. This may require abbreviating the company or organization name, which is often acceptable since incorporating the keyword phrase into the supporting content is more important.

Create Compelling Meta Descriptions 

The meta description is most often used as the text that appears on the search engine results page. These should be approximately 145-155 characters and contain at least one instance of the keyword or keyword phrase. Be sure to include compelling content that encourages users to click the link. If your page is missing a meta description, the search engine may grab text from the webpage that isn’t relevant, resulting in fewer clicks to your site.

Remember to Write for the Bots and for the Humans

Search engines may determine how to rank web pages, but it’s ultimately the human readers who will or won’t engage. Therefore, the content needs to be keyword-rich without simply being keyword-stuffed. It needs to be interesting, well-written, and easy to scan. Use headlines (h2s and h3s) to guide readers (and the bots) through the piece. Bulleted or numbered lists also aid in content consumption.

Say What Needs to Be Said

You will find plenty of recommendations about how long a content piece should be for maximizing ranking. The most important consideration in writing content is saying what needs to be said in the number of words it takes to do so. Too short and your reader won’t find what they’re looking for; too long and they won’t bother sticking around to find out.

General Recommendations and When to Split Up

Each content piece should be approximately 500 to 750 words and include at least three to five mentions of the relevant keyword(s). The emphasis should be on providing interesting content that appropriately addresses the keyword topic. If this greatly exceeds the recommended length, consider breaking into multiple pieces of content and linking between them. 

H1s Get to Be Unique

Include the keyword in the main on-page title (h1). There should be only one h1 per page, and it should be unique within your site.

Provide Guideposts

Subheadings (h2) provide other opportunities for including the keyword or other variations and also guide readers through the content, whether they are skimming or searching for relevant information. We have provided multiple keywords for each content idea, and these should be included as h2s and/or within the content when it is easy to do so while maintaining readability. Preference should be given to keywords with higher search volume.

Include Variety and Avoid Cannibalization

Frequently, the difference between identified keywords and search volume is a matter of semantics and the monthly search volume may vary widely between phrases that appear quite similar. This is why we recommend including varied iterations within the content.

At the same time, it’s important to avoid cannibalizing rankings of other pages on the site by creating content pieces that overlap too closely or use too-similar keywords. If there isn’t enough differentiated content for a stand-alone post, consider using the related keywords as h2s within the larger piece.

Use Links to Drive Traffic

Use internal links on the keyword or keyword phrase to direct to the relevant website page. Links can also connect pieces of content to drive authority for those individual posts and for the site as a whole. Each content piece should have two or three links to other pages on the website.

Encourage Engagement with Strong Calls to Action (CTAs)

Each piece should end with a clear, prominent call to action (CTA) that ties back to the purpose of your site. This could be learn more, apply now, or another relevant action. 

Get In Touch

Questions about your recent audit? Coming up blank on content ideas? Ready to review your site? Reach out. We’re happy to help.

June 8, 2019 Mountain View / CA / USA - Google office building in the Company's campus in Silicon Valley; The "double o's" of the logo are decorated in rainbow colors in honor of LGBTQ Rights

What Does it Mean to be a Google Premier Partner for 2023?

March 14, 2023

This St. Patrick’s Day it’s not luck, it’s hard work.

5 Horizons has been named a Google Premier Partner for 2023. Many of our clients come to us for Google Ads assistance. Becoming a Google Premier Partner takes a lot of time and hard work. 

“We’re excited to recognize your company as a 2023 Premier Partner and for being in the top 3% of partners in your country. Achieving Premier Partner status is an accomplishment worth celebrating, and distinguishes your company as a Google Ads expert to clients and the industry.” – Google

As a Google Premier Partner, 5 Horizons has achieved and exceeded all requirements, while demonstrating continuous success with:

  1. Certifications
  2. Ad spend
  3. Performance

Our team is constantly looking to improve our skills with Google Ads and this recognition is proof of it.

How Does That Help Our Clients?

As a Google Premier Partner, we receive a variety of benefits from Google, allowing us to provide additional services for our clients.

Benefits include:

  • Dedicated Account Management
  • Google Partner Search Listing
  • Client Event Support
  • Networking with Other Agencies
  • Executive Business Trainings for Our Employees
  • Dedicated Support Representatives & Teams
  • Annual Partners Summit & Review
  • Google Partners Badge 

Ready to Work With Us?

As Google Premier Partners, we know how to achieve success with Google Ads. Reach out to us today if you’re looking to improve your advertising strategy. 

7 LinkedIn Updates Coming in 2023

7 LinkedIn Updates Coming in 2023

February 24, 2023

New LinkedIn features for advertising, content analytics, and accessibility.

LinkedIn recently announced seven new features coming in 2023, most of them focusing on improving the platform’s accessibility and optimizing content creation. Here’s what marketers and users can expect LinkedIn to add by the end of the year:

1. Increased Video Accessibility

To keep up with the increased demand for video content, LinkedIn will automatically generate English captions for videos uploaded to the platform and will give users the option to add or edit captions before publishing their videos. To further enhance the accessibility of videos for those with visual impairments or low vision, the user will be able to activate high contrast mode with the LinkedIn app.

2. Standardized Accessibility Job Titles

People working in the field of accessibility can now select from a list of standardized job titles, such as “accessibility designer” or “accessibility engineer.” This feature will increase user’s exposure and access to job opportunities that better match skills in accessibility.

3. Alt Text Functionality in Campaign Manager 

Advertisers can now add alternative text (alt text) descriptions to images in their ads to help visually impaired or blind users understand what images are portraying.

4. Updates To Job Search 

The platform is currently testing personalized job collections that users can discover without conducting a search. This update is the result of LinkedIn reporting a recent increase in people looking for job opportunities more casually. Whether it’s to find a position that better fits their values and interests or to switch to a role that offers a better work-life balance and professional advancement, LinkedIn wants to better assist casual job-seekers.

5. Product Pages for B2B Product Search

LinkedIn launched Product Pages to empower professionals to make better, more informed purchasing decisions. While LinkedIn is still working on improving the relevance of Product Pages to create a more personalized experience, businesses can already search the platform for 90,000 B2B products.

6. Post Scheduling

Brands and businesses will benefit from LinkedIn’s new feature of scheduling posts in advance to be published at a later date. This update will eliminate the need for third-party social media management platforms, allowing users to streamline the post process on LinkedIn.

7. Content Analytics

LinkedIn is updating the creator analytics dashboard to include audience data and top-performing content. This lets businesses examine the effectiveness of their content, gauge the evolution of their following, and discover more about the audience’s demographics. In order to access these analytics updates, the user must activate the creator mode.

In need of LinkedIn advertising? Our years of experience on this platform allow us to use the new features to our advantage and help our clients achieve their marketing goals. Contact us today and let us help you take your LinkedIn engagement beyond the horizon.

How to Build a Direct Response Enrollment Marketing Strategy

How to Build a Direct Response Enrollment Marketing Strategy

January 12, 2023

Presented at the National Council for Marketing & Public Relations (NCMPR) D1 Conference in Fall 2022

In October 2022, our team traveled to New York for the NCMPR D1 Conference and shared our insights on building a direct response enrollment marketing strategy at community colleges.

Direct response marketing has proven to be particularly effective for higher education. We compiled our top tips on how you can enhance your strategy, increase lead generation, and optimize lead progression.

1. Know Your Data

Break down the enrollment process in order to understand what’s working and what can be improved upon. The breakdown we recommend utilizing splits the process into five concrete elements:

  • Lead to Application Rate
  • Lead to Registration Rate
  • Deposit to Enroll Rate
  • Retention Rate (Fall-to-Spring & Spring-to-Fall)
  • Share of Stealth Applicants/Registrants

2. Build a Model

Imagine your ideal sales process. Writing it down or illustrating it can serve as a springboard for creating a direct response marketing strategy. Here’s a model we recommend:

3. Identify Key Performance Indicators (KPIs)

Key performance indicators (KPIs) are targets that help you measure progress against your strategic objectives. KPIs are essential targets for the success of your enrollment results. Each stage in your enrollment marketing must have: 

  • % Lead to Registration Rate
  • % Fall-to-Spring Retention Rate
  • % Spring-to-Fall Retention Rate

4. Address Each Stage of Your Enrollment Model

If necessary, make improvements to each stage of your ideal model. Here are a few examples of common issues we’ve encountered in enrollment models:

Lead-to-Enroll Rate Too Low

Our Solution: Improve lead quality and outreach. Ask yourself which lead sources are getting to advanced stages in the enrollment model and which are not. Focus your efforts on the audience that needs the most assistance.

Retention Rates Below Benchmark

Our Solution: Add touch points to advising. Ask yourself how your team is communicating with students at different points in their journey. Are they receiving the appropriate support at each stage in order to move forward? Consider expanding your advising plan for current students and filling in any gaps that may be missing.

Bottom Line

Direct response marketing can be a profitable strategy to increase enrollment but can take time to implement. As experts in higher education marketing, the 5 Horizons team brings outstanding results to universities and community colleges across the East Coast. Contact us for help with establishing a direct response marketing strategy for your institution and increasing enrollment. 

SEO Strategies That Make a Big Impact

SEO Strategies That Make a Big Impact

January 4, 2023

Your new all-in-one guide for higher page ranking and better user experience––plus download our free reference guide!

SEO. Search Engine Optimization. By now, we’ve all heard about it, no matter how big or small of a role marketing plays in our lives. We know that SEO is the process of improving a site to increase its visibility when people search for products or services related to your organization in Google, Bing, and other search engines. But, if you find yourself knowing what SEO is and what it does but are unsure of how to implement it in your website, read on.

How to Improve Your SEO

1. Identify Focus Keywords

A keyword is a word or phrase that serves as the primary purpose of the page. All pages should be written for one identified keyword, even though they can rank for more than one focus keyword or keyword phrase.

Our Recommendation

Keep track of the focus keywords used on your site and identify specific, different keywords for each page to avoid cannibalizing your page rankings.

2. Increase the Keyword Visibility

Identifying your keywords isn’t enough—the frequency with which a keyword is mentioned on a page plays a crucial role in improving your site’s ranking.

Our Recommendation

Place the keyword in the meta title, page headings, and three to five times within the content if it’s possible to do so organically.

3. Come up with a Relevant Meta Title

Meta title is the page title that shows in the tab at the top of a browser screen. It is used in search engine page rankings, that’s why it’s important for it to have keywords and be to the point. 

Our Recommendation

Aim for a meta title of about 60 to 65 characters to avoid parts of your title getting automatically removed in the process known as truncation.

4. Write a Meta Description

Meta description explains what the page is about and is often used as the preview text on search engine results. Make sure to write a meta description for each of your pages because, if left blank, the search engine may pull in whatever copy it decides is relevant. The meta description is often disregarded by people because it isn’t utilized in determining ranking, however, it can directly affect user experience and decision to click the link. 

Our Recommendation

Meta descriptions should be unique, approximately 145-155 characters, and contain focus keywords when possible.

5. Get Creative with Title Tags

Title tags are heading and subheadings on the page that are identified with HTML title tags (e.g., <h1>, <h2>, <h3>). You should use them not only for the better content organization but also as opportunities for including keywords.

Our Recommendation

Use the <h1> tag only once per page, as the main headline. Include keywords in your subheading tags and use them to break up content for readability, as well as for listicles.

6. Generate Cluster Content

Cluster content refers to content pieces written specifically to drive traffic to web pages through internal links. The more interlinking you do, the better the placement in search engine results pages.

Our Recommendation

When generating cluster content, use the focus keyword as the internal link anchor text to build authority.

Bottom Line

We know the abundance of information surrounding SEO can be overwhelming at times, but updating your site in a timely manner while keeping the best SEO practices in mind can really make a big difference. At 5 Horizons, we love helping clients expand their audience reach. If your site’s SEO needs a little boost, let us know—we’d love to increase the awareness of services or products you offer.

When Third-Party Cookies Become Obsolete

When Third-Party Cookies Become Obsolete

November 14, 2022

3 Strategies for Advertisers to Use in the Post-Cookies World

Digital advertisers and marketers have used the “cookie” technology since 1995, within a year of its creation. However, the world of digital advertising as we know it is about to change. McKinsey & Company reports that starting in mid-2023, Google’s Chrome browser is expected to block third-party cookies, which are already blocked in Safari and Firefox. Since Chrome is the leading browser in large parts of the world, this policy will directly result in a drastically changed digital landscape, putting an end to cookie-based advertising.

As we head into the new year, now is the time to learn, adapt, and prepare your marketing strategy.

Mixing the Cookie Dough

Cookies are small pieces of code added to users’ web browsers as they visit different websites. This code remembers the users’ previous actions and settings (e.g., location, search history, items you put in your cart, etc.) and uses this information to deliver a more tailored web browsing experience. Advertisers utilize cookies to collect user data that ultimately helps them deliver the most relevant and targeted content to specific audiences.

Cut Out the Cookies

Get a head-start in refreshing your advertising strategy by implementing these three strategies.

1. Use Consumer Points to Collect First-Party Data

First-party data refers to data that is collected passively, meaning with the users’ consent but without their direct participation. Browsing behavior, content consumption, location, device, and time of day are all examples of first-party data. 

Your business, brand, or educational institution should intensify efforts to collect data at the consumer touchpoints you control, such as your own websites, and use analytics to fill in the blanks where the data sets are incomplete. If you require information about a user’s intentions, preferences, and lifestyle, you can convince users to identify themselves and share this kind of information, called zero-party data, by giving them something valuable in exchange.

2. Create Partnerships to Leverage Second-Party Data 

Since first-party data is not enough to achieve broad reach goals, marketers can build partnerships with other companies to exchange data that users have cleared for certain purposes. Such partnerships are most effective in maximizing the value of data when both parties pursue similar interests but aren’t direct competitors.

3. Learn Contextual Advertising & Interest-Based Targeting

Contextual Advertising

While cookie-driven approaches display ads based on a user’s browsing history and inferred interest, contextual advertising is based on the current content a user is viewing. New contextual targeting tools rely on natural language processing and image recognition, allowing algorithms to understand the context of web pages and apps. This enables marketers to display ads in an environment that is both highly relevant for their potential customers and safe for their brands.

Internet-Based Targeting

A new approach promoted by Google as an alternative to cookie-based targeting, internet-based targeting uses Google Topics. The idea behind this allegedly more private tool is that a browser learns about users’ interests as they surf the web and shares their top interests with participating websites for advertising purposes. When a user visits a website that supports the Topics API, the browser will choose up to three topics on their device from their most frequent ones (one for each of the last three weeks). The website and its advertising partners can then use these topics to determine which ads to display.

Baked to Perfection

Cookies or not, 5 Horizons always strives for perfection and knows how to capture unique leads for your business or institution. With over 9 years of expertise, we specialize in digital marketing and can assist with any of your advertising needs.