About

HOW WE WORK

Our comprehensive team includes experts in strategy, creative execution, and technology who all work hand-in-hand to build and track a custom marketing plan for every client. What makes us different? We think of you as colleagues, not clients. Like an extension of your own marketing team, we care about your success. 

We don’t sit on the bench when it comes to benchmarking. Once your campaign is in the field, we measure, adjust, report, and measure again so you’re always improving. And that’s why after companies start working with us, they consistently see a return on investment.

At 5 Horizons, we combine expertise and experience to help you earn more. 

We listen, customize solutions to accomplish your goals, and measure their impact to accelerate performance. From strategy, content, and creative to advertising, web design, and SEO, we provide the tools you need.

The bottom line? Partnering with us helps your bottom line.

  • Founded September 2013
  • Located in Braintree, MA 
  • Google Premier Partner:
    Top 3% of agencies in U.S.
  • Average client relationship:
    5½ years

Our Team

Pat Riley

As co-founder of 5 Horizons, Pat’s number one mission is to clear the fog between agency and client to solve problems together. With a background in broadcasting and 15+ years in digital marketing, Pat brings a unique perspective to the 5 Horizons leadership team.

Pat Riley on LinkedIn
Ben Sandman

As COO, Ben works directly with clients, supports our team, and leads web and other special digital projects. His 15 years of experience guided his ambition to co-found 5 Horizons and bring transparency to the advertising business.

Ben Sandman on LinkedIn
Jim Croke

Jim leads our Technology department with 20 years of experience in IT and software development. He has extensive experience working closely with clients and stakeholders to create custom solutions that grow and evolve in a competitive market.

Jim Croke on LinkedIn
Amelia Morrill

Amelia brings almost 20 years of marketing experience to her role as lead of our SEO team. With a specialization in strategy and project management, she guides the team through the ever changing organic search landscape.

Amelia Morrill on LinkedIn
Melissa Hacunda

Melissa has vast experience creating across a variety of media for in-house creative departments, non-profits, and agencies. She brings a fresh perspective and a wealth of experience to the table, having worked with a variety of B2B and B2C clients across different industries.

Melissa Hacunda on LinkedIn
Caroline Pelletier

Caroline has 15+ years experience in higher education and nonprofit communications, most recently leading advancement communications at Bentley University. Her background spans strategy, brand development, and crafting messages that inspire action.

Caroline Pelletier on LinkedIn
Laryssa Tervail

Laryssa is an award-winning designer who has created work for clients across a range of industries, including finance, education, healthcare, nonprofits, and sports. She specializes in web design, advertising design, and brand development. Through thoughtful design and cohesive storytelling, she helps bring brands to life across both print and digital platforms.

Laryssa Tervail on LinkedIn
Frankie Smith

Frankie received a BS in Graphic Design from the New England Institute of Art in 2012. With 10 years of experience in marketing, he has specialized in front-end development for the last five years. Frankie has been producing cutting-edge design work for clients in higher education, senior living, entertainment, and more.

Ana Killion

Working with clients across the marketing spectrum, from ski mountains to the Ivy League, Ana understands how to build campaigns that put you in position to reach your goals.

Ana Killion on LinkedIn
Katie Frank

With a marketing background spanning healthcare, higher ed, travel, and architecture, Katie brings a wealth of experience across industries. She has over 10 years of experience, with nearly five spent in higher education, offering a unique perspective on enrollment marketing.

Katie Frank on LinkedIn
Nia Chang

Nia has a BS in Food and Beverage Entrepreneurship and an MBA in Hospitality from Johnson and Wales University. Her passion for operation management led her to a career in the digital marketing world, where she translates marketing strategies into actionable plans, driving results in social media and search engine marketing.

Nia Chang on LinkedIn
Meredith Brennan

As a former music video and content producer for Warner Music in the UK, Meredith understands how to get high-quality work done on a deadline. Her quick wit, sharp focus, and general can-do attitude brings incredible value to all of her clients. Meredith will help us keep our campaigns on budget and exceed performance targets with thoughtful optimization.

Meredith Brennan on LinkedIn

What happens when we start working together?

Sometimes, meetings start like a therapy session. There’s venting, laughing, commiserating, talk of hopes and dreams. There may also be bad puns and cringe 90s hip-hop references (the elder millennials among us can’t help it).

You’ll tell us everything you’ve been trying, and everything you’d like to achieve with your marketing. Then our strategists brainstorm with copywriters, who work hand-in-hand with designers. The tech team and SEO experts weigh in. When we feel confident that we’ve developed your winning strategy, we present it to you and the wheels start turning.

Next up: get it in the field and test, test, test. Our secret sauce is blending the art of marketing with the science. We take a page out of Faulkner’s book–we’re never afraid to kill our darlings if they’re not performing. We value real outcomes over flashy design.

So if you’re looking for showy creative that impresses other marketers, but doesn’t resonate with your customer, we might not be the right partner for you. But if you know, like we do, that what really matters is real growth, we can actually make it happen for you. Give us a shout and let us prove it.

WORK WITH US