Tag: strategy
Alt Text Best Practices
Images and infographics are great at displaying information in eye-catching designs, but they may be isolating a large audience without the proper parameters in place.
Read MoreThreads App: Do You Need to Use It?
If you or your business aren’t on Threads yet, the question remains: should you be? Here are a few things to consider.
Read MoreGoogle’s Changes to FAQ and HowTo Results: What Website Owners Need to Know
As of September 2023, Google reduced the visibility of FAQ and HowTo information in its search results, prioritizing websites primarily in the government and health sectors.
Read MoreWhy We Love Conferences: How Conferences Can Benefit Your Business
Five reasons why we think conferences are a successful investment for business development and employee growth–and the five conferences we love the most.
Read More10 Things We’ve Discovered Running a Digital Marketing Agency in 10 Years of Business
This September, 5 Horizons is excited to celebrate 10 years of business! With a decade of experience, we’ve compiled a list of our top 10 lessons that have kept our company strong.
Read MoreInstagram Reels: Best Practices Guide
Our Social Team has put together this best practices guide to help our clients create the best Instagram Reels to promote their business and grow their brand.
Read MoreWhat is A/B Testing and How to Use It?
A beginner guide to understanding A/B testing (also known as “split testing”) and how to use it to achieve results for your marketing campaigns.
Read MoreInside 5 Horizons: A/B Testing on LinkedIn
A/B testing is an essential experiment for determining which form of content performs better on a platform and drives higher engagement and results. Here is what our Director of Performance and Analytics has discovered through experimenting with LinkedIn A/B testing.
Read MoreBest Practices for Creating Effective Content Posts
Optimizing your web pages for specific keywords can increase page ranking and boost traffic, but it may not be enough to achieve your goals. Strategically written content pieces can help improve keyword visibility through internal links to the page.
Read MoreWhat Does it Mean to be a Google Premier Partner for 2023?
5 Horizons has been named a Google Premier Partner for 2023. Many of our clients come to us for Google Ads assistance. Becoming a Google Premier Partner takes a lot of time and hard work.
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