How to Establish a Successful SEO Strategy

Over the course of our Demystifying Search Engine Optimization (SEO) blog series, we learned about the different steps you can take to improve your SEO efforts. If you’re still wondering what the best SEO strategy is for 2024 and beyond, here are the main takeaways from the series.

1. Make technical SEO a priority

In the abundance of content, it’s easy to shift your focus from the foundation of any successful SEO strategy—technical SEO. It’s integral for you to keep your website architecture, internal linking, structured data mockups, and site loading speeds in check, ensuring a positive user experience and readability for Googlebots.

2. Set concrete goals

A successful SEO strategy is personalized to your brand or organization, so consider asking yourself: what are my SEO goals for this year? From optimizing your on-page SEO to centering your efforts around local SEO, take the steps that will directly help you achieve your personalized goals rather than a broader definition of SEO success.

3. Stay on top of SEO trends

SEO strategy is a continuous journey. While today marketers are preoccupied with the role of Artificial Intelligence (AI) in SEO, tomorrow might bring a new trend that will make everyone pivot their SEO efforts. Keeping up with SEO updates and best practices is essential, as long as you also continue making evergreen SEO strides, such as producing high-quality content and working toward specific SEO goals (e.g., increasing return site visitors).

Remember: you don’t have to do everything all at once. The internet is full of numerous “musts” when it comes to SEO, that’s why it’s vital to hold awareness and curiosity when it comes to Search Engine Optimization. Consider implementing bite-sized steps toward improving your SEO strategy and come back to our Demystifying SEO series whenever you need a refresher on SEO basics. For more expert tips and exceptional SEO services, contact 5 Horizons today.