online advertising - 5 Horizons

How to Create a Successful Landing Page

Landing pages can be useful for a variety of reasons in any industry. Maybe your business is looking to generate leads or improve conversion rates––a landing page can focus your efforts on a single call to action and avoid distractions. Or maybe you’re promoting an event or new business location––a landing page can assist you […]

Advertising on LinkedIn in 2024

LinkedIn offers a variety of advertising formats, each containing unique audience targeting features. Learn how to utilize LinkedIn advertising to boost your business in 2024.

Unlocking SEO Potential at MozCon

Explore the top three hottest topics that our technology team learned at MozCon 2023.

How to Write Effective Alt Text

How to write it effective alternative text for the people with visual impairments and for the search engines.

Alt Text Best Practices

Images and infographics are great at displaying information in eye-catching designs, but they may be isolating a large audience without the proper parameters in place.

Google’s Changes to FAQ and HowTo Results: What Website Owners Need to Know

As of September 2023, Google reduced the visibility of FAQ and HowTo information in its search results, prioritizing websites primarily in the government and health sectors.

What is A/B Testing and How to Use It?

A beginner guide to understanding A/B testing (also known as “split testing”) and how to use it to achieve results for your marketing campaigns.

Inside 5 Horizons: A/B Testing on LinkedIn

A/B testing is an essential experiment for determining which form of content performs better on a platform and drives higher engagement and results. Here is what our Director of Performance and Analytics has discovered through experimenting with LinkedIn A/B testing.

What Does it Mean to be a Google Premier Partner for 2023?

5 Horizons has been named a Google Premier Partner for 2023. Many of our clients come to us for Google Ads assistance. Becoming a Google Premier Partner takes a lot of time and hard work.

Fostering a Fun Work Environment

There are a number of things any employee or employer can do to make the work experience—remote or in-person—more fun and enjoyable. Learn how!