online advertising - 5 Horizons

What is A/B Testing and How to Use It?

A beginner guide to understanding A/B testing (also known as “split testing”) and how to use it to achieve results for your marketing campaigns.

Inside 5 Horizons: A/B Testing on LinkedIn

A/B testing is an essential experiment for determining which form of content performs better on a platform and drives higher engagement and results. Here is what our Director of Performance and Analytics has discovered through experimenting with LinkedIn A/B testing.

What Does it Mean to be a Google Premier Partner for 2023?

5 Horizons has been named a Google Premier Partner for 2023. Many of our clients come to us for Google Ads assistance. Becoming a Google Premier Partner takes a lot of time and hard work.

Fostering a Fun Work Environment

There are a number of things any employee or employer can do to make the work experience—remote or in-person—more fun and enjoyable. Learn how!

SEO Strategies That Make a Big Impact

Download our free reference guide for higher page ranking and better user experience.

Don’t Get Stuck in Groundhog Day – Online Advertising Needs Fresh Creative

Groundhog Day isn’t just the day Punxsutawney Phil tells us when Spring is coming. It’s also a great (in our opinion) 1993 comedy featuring Bill Murray as a weather reporter keeps reliving the same day over and over and over again until he gets things right. When it comes to online advertising, sometimes brands can […]