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10 Adobe Tools to Keep an Eye on in 2025

December 20, 2024

This fall our creative team flew down to Miami to participate in the Adobe MAX conference and learn about new design features coming in 2025. Adobe MAX offered multiple days worth of keynote speakers, expert-lead sessions, and networking opportunities for our team to explore. 

Similar to 2023, AI was still front and center at the 2024 conference, but the focus shifted from talking about creating content with AI, more towards integrating AI into existing programs and available tools. Here are the design team’s top 10 tools and program updates introduced during their week in Miami that stood out from the rest:

  1. Project Concept––an AI-powered tool that can assist with team brainstorming and project/concept development
  2. Adobe GenStudio for Performance Marketing––an AI-focused application designed to create larger campaigns for ads and emails
  3. Project Neo––an AI-powered design tool for creating next-level geometric artwork and graphics
  4. Adobe MAX Sneaks––a sneak peek at experimental programs for photos, videos, vectors, and 3D design
  5. Generative Extend––a program to seamlessly add more frames to the beginning or end of a video or audio clip
  6. Premiere Elements––a revamped application for editing video with the magic of AI for transitions, text, and color correcting
  7. Remove Tool––a new Photoshop tool for removing distracting people, items, and objects with generative AI
  8. Style Reference Image Tool––a new Firefly tool for style-matching new generative AI images
  9. Realistic Mockup Tool––a new Illustrator tool to create digital mockups for brand identity and product designs by placing artwork or logos on real-life objects
  10. Bulk Create Social Content Tool––a new Adobe Express tool for quickly generating large batches of social content with generative AI

Our creative team came back full of new ideas and excited about all of the tools, tips, and tricks they learned during the conference––but most importantly, ready to implement everything into their work in 2025.

Education is at the heart of everything we do. If you are looking for a partner who is constantly exploring and learning new technology, we are ready to share our knowledge with you and solve your digital marketing problems. Let’s connect!