data - 5 Horizons

What is A/B Testing and How to Use It?

A beginner guide to understanding A/B testing (also known as “split testing”) and how to use it to achieve results for your marketing campaigns.

Inside 5 Horizons: A/B Testing on LinkedIn

A/B testing is an essential experiment for determining which form of content performs better on a platform and drives higher engagement and results. Here is what our Director of Performance and Analytics has discovered through experimenting with LinkedIn A/B testing.

What Does it Mean to be a Google Premier Partner for 2023?

5 Horizons has been named a Google Premier Partner for 2023. Many of our clients come to us for Google Ads assistance. Becoming a Google Premier Partner takes a lot of time and hard work.

How to Build a Direct Response Enrollment Marketing Strategy

This October our team traveled to New York for the NCMPR D1 Conference and shared our insights on building a direct response enrollment marketing strategy at community colleges.

SEO Strategies That Make a Big Impact

Download our free reference guide for higher page ranking and better user experience.

When Third-Party Cookies Become Obsolete

The world of digital advertising as we know it is about to change. McKinsey & Company reports that starting in mid-2023, Google’s Chrome browser is expected to block third-party cookies, which are already blocked in Safari and Firefox.