advertising - 5 Horizons

Why SEO Isn’t One-and-Done

SEO is an ongoing process––a strategy that requires continuous attention, tweaking, and improvement. Here’s why SEO isn’t one and done.

Google’s Changes to FAQ and HowTo Results: What Website Owners Need to Know

As of September 2023, Google reduced the visibility of FAQ and HowTo information in its search results, prioritizing websites primarily in the government and health sectors.

Why We Love Conferences: How Conferences Can Benefit Your Business

Five reasons why we think conferences are a successful investment for business development and employee growth–and the five conferences we love the most.

10 Things We’ve Discovered Running a Digital Marketing Agency in 10 Years of Business

This September, 5 Horizons is excited to celebrate 10 years of business! With a decade of experience, we’ve compiled a list of our top 10 lessons that have kept our company strong.

Inside 5 Horizons: Internal Linking Best Practices

Our Tech Team’s guide for identifying and implementing effective internal links in your website. A well-built and maintained website makes it easy for users to find what they’re looking for. Internal links are critical for guiding navigation, building authority, and increasing keyword visibility. This guide explores important considerations for identifying and implementing effective internal links. […]

Using HTML5 for Animated Banner Ads

GIF vs HTML5—which one do our web developers use to create banners and why? Animated banner ads can be created in GIF or HTML5 formats. What’s the difference between the two? A GIF file consists of a series of frames that play in a sequence, creating a looping animation. HTML5 banners, on the other hand, […]

Artificial Intelligence in Marketing

Our team predicts marketing to become one of the industries that will see a lot of AI-driven change. Here are three examples of exciting possibilities for incorporating AI into marketing.

What is A/B Testing and How to Use It?

A beginner guide to understanding A/B testing (also known as “split testing”) and how to use it to achieve results for your marketing campaigns.

What Does it Mean to be a Google Premier Partner for 2023?

5 Horizons has been named a Google Premier Partner for 2023. Many of our clients come to us for Google Ads assistance. Becoming a Google Premier Partner takes a lot of time and hard work.

Make Your Google Slides Presentation Pop

Make your visual presentation stand out to retain your audience’s attention and share your information in a digestible and easy-to-follow manner with six easy steps.