strategy - 5 Horizons

Instagram Reels: Best Practices Guide

Our Social Team has put together this best practices guide to help our clients create the best Instagram Reels to promote their business and grow their brand.

What is A/B Testing and How to Use It?

A beginner guide to understanding A/B testing (also known as “split testing”) and how to use it to achieve results for your marketing campaigns.

Inside 5 Horizons: A/B Testing on LinkedIn

A/B testing is an essential experiment for determining which form of content performs better on a platform and drives higher engagement and results. Here is what our Director of Performance and Analytics has discovered through experimenting with LinkedIn A/B testing.

Best Practices for Creating Effective Content Posts

Optimizing your web pages for specific keywords can increase page ranking and boost traffic, but it may not be enough to achieve your goals. Strategically written content pieces can help improve keyword visibility through internal links to the page.

What Does it Mean to be a Google Premier Partner for 2023?

5 Horizons has been named a Google Premier Partner for 2023. Many of our clients come to us for Google Ads assistance. Becoming a Google Premier Partner takes a lot of time and hard work.

7 LinkedIn Updates Coming in 2023

LinkedIn recently announced seven new features coming in 2023, most of them focusing on improving the platform’s accessibility and optimizing content creation.

How to Build a Direct Response Enrollment Marketing Strategy

This October our team traveled to New York for the NCMPR D1 Conference and shared our insights on building a direct response enrollment marketing strategy at community colleges.

SEO Strategies That Make a Big Impact

Download our free reference guide for higher page ranking and better user experience.

When Third-Party Cookies Become Obsolete

The world of digital advertising as we know it is about to change. McKinsey & Company reports that starting in mid-2023, Google’s Chrome browser is expected to block third-party cookies, which are already blocked in Safari and Firefox.