Strategy - 5 Horizons

5 Ways to Leverage Matched Audiences

The power of digital marketing is its ability to maximize the efficiency of marketing spend with highly-sophisticated targeting. Yet not enough marketers or agencies are taking advantage of the most efficient target, their own database.

How To Measure Marketing ROI

One of the longtime benefits of digital marketing is you can measure ROI from almost every angle. Are you sure your budget is being spent to its fullest? See our checklist to learn how you can make sure your campaigns are measuring up.

Don’t Get Stuck in Groundhog Day – Online Advertising Needs Fresh Creative

Groundhog Day isn’t just the day Punxsutawney Phil tells us when Spring is coming. It’s also a great (in our opinion) 1993 comedy featuring Bill Murray as a weather reporter keeps reliving the same day over and over and over again until he gets things right. When it comes to online advertising, sometimes brands can […]

Clicks Don’t Matter….Post-View Conversions Do

At a recent marketing conference we gave a presentation about the emergence of Programmatic Advertising. During our introduction, we asked the group by a show of hands, how many people had clicked on a banner ad in the last 30 days. No one raised their hand, and that is exactly what we expected.

4 Reasons Online Video is a Must for Your Media Mix

1. What’s More Effective than a :30 second Video Ad? An Online Video Ad! With online video you can target who sees your message. Traditional TV is great for reaching a wide audience efficiently, but wouldn’t it be better to show your commercial only to your target audience, limiting wasted impressions. Plus 1 in 4 […]

6 Strategies to Lower Cost Per Click

Overall Graduate and Continuing Education keyword costs are going up, but there are strategies you or your search management partner can use to lower your Cost Per Click.

Digital Marketing Glossary

Online Display Advertisements shown on a web page or mobile app. Ad formats include text, static, animated, video and social. Programmatic Advertising Advertising campaigns that are automatically deployed according to a set of rules applied by software and algorithms. RTB (Real Time Bidding) The practice of bidding on ad impressions the moment users arrive at […]

5 Must Haves for a Successful Online Campaign Launch

1. Have a Privacy Policy If you are going to ask for information from a prospect, make sure you have a proper Privacy Policy in place. This will tell the prospect what you intend to do with their information, what tracking you have in place on your website, and how to opt-out of being a […]