blog - 5 Horizons

Inside 5 Horizons: Internal Linking Best Practices

Our Tech Team’s guide for identifying and implementing effective internal links in your website. A well-built and maintained website makes it easy for users to find what they’re looking for. Internal links are critical for guiding navigation, building authority, and increasing keyword visibility. This guide explores important considerations for identifying and implementing effective internal links. […]

Using HTML5 for Animated Banner Ads

GIF vs HTML5—which one do our web developers use to create banners and why? Animated banner ads can be created in GIF or HTML5 formats. What’s the difference between the two? A GIF file consists of a series of frames that play in a sequence, creating a looping animation. HTML5 banners, on the other hand, […]

Inside 5 Horizons: It’s Organic! Growing Your Social Media Audience

Hear from our Lead Copywriter, Abigail Egan, as she discusses her favorite tips for growing social media audiences organically.

Artificial Intelligence in Marketing

Our team predicts marketing to become one of the industries that will see a lot of AI-driven change. Here are three examples of exciting possibilities for incorporating AI into marketing.

Google Slides Presentation Tips

Giving a Google Slides Presentation in a Google Meet, while still seeing your speaker notes and your audience, can be tricky.

What is A/B Testing and How to Use It?

A beginner guide to understanding A/B testing (also known as “split testing”) and how to use it to achieve results for your marketing campaigns.

Inside 5 Horizons: A/B Testing on LinkedIn

A/B testing is an essential experiment for determining which form of content performs better on a platform and drives higher engagement and results. Here is what our Director of Performance and Analytics has discovered through experimenting with LinkedIn A/B testing.

Best Practices for Creating Effective Content Posts

Optimizing your web pages for specific keywords can increase page ranking and boost traffic, but it may not be enough to achieve your goals. Strategically written content pieces can help improve keyword visibility through internal links to the page.

Laugh at Work Week

At 5 Horizons, we embrace humor and fun every day to keep stress low and morale high. Read our top three tips for cultivating a workspace full of laughter.

What Does it Mean to be a Google Premier Partner for 2023?

5 Horizons has been named a Google Premier Partner for 2023. Many of our clients come to us for Google Ads assistance. Becoming a Google Premier Partner takes a lot of time and hard work.