Uncategorized - 5 Horizons

7 Things You Must Do to Update Your Facebook Ad Campaigns for Apple iOS 14

Here are seven steps advertisers should take to update their Facebook Ad campaigns for the iOS 14 update.

Keeping Your Team Together in a Time of COVID

We Were Lucky Friday, March 13th was supposed to be a normal work-from-Starbucks day for me. As an agency principal and father of three, every once in a while it’s nice to have a…

COVID Changed Higher Education Overnight

How 5HD Helped a Titan of Graduate Education Adapt to the New Normal COVID-19 brought monumental challenges to the higher education sector. As campuses and universities shut their doors and sent their communities home, a fervent need for exclusively digital communication quickly arose. Our client, the Harvard Graduate School of Education (HGSE), faced an uphill […]

Black Lives Matter — Let’s Educate Ourselves

As a part of our effort to support #BlackLivesMatter by listening, learning, and acting, our team at 5HD has gathered the following list of resources. We have found these books, blogs, stories, and websites useful. We hope you do too, and ask you to actively participate in the cause of justice.

Beyond the Rainbow: How Our Social Strategy is Impacting Our Corporate Culture

At the beginning of Pride Month, rainbows 🌈 started showing up all over social media. And we’ll be honest, we asked ourselves whether we should be doing that too. LBGTQ rights are very close to home for us. Regardless of whether any of the initials apply to us personally or to our friends or loved […]

Master the Marketing Funnel: How Scheduling Appointments Can Improve Conversion

Excited by the opportunities to fill the marketing funnel with new leads, marketing teams in considered purchase industries have spent the past decade exponentially enhancing their lead generation techniques. For many, this has meant significant lead growth, better looking KPIs, and lots of high fives in marketing meetings. But if that avalanche of new leads […]

Facebook Ad Specs Cheat Sheet

Every social media channel has its limits, character limits that is, not to mention image sizes, resolution, and other requirements. Keep your Facebook ads compliant with our interactive Facebook Ad Specs Cheat Sheet or download our infographic to keep everything you need to know at your fingertips.

Time for Marketers to Ramp Up Their Use of Programmatic Advertising

Six years after issuing our first programmatic insertion order and five years after investing in our own in-house platform, we’re still amazed by the number of marketers who either don’t utilize or don’t fully understand programmatic advertising.

4 Reasons Online Video is a Must for Your Media Mix

1. What’s More Effective than a :30 second Video Ad? An Online Video Ad! With online video you can target who sees your message. Traditional TV is great for reaching a wide audience efficiently, but wouldn’t it be better to show your commercial only to your target audience, limiting wasted impressions. Plus 1 in 4 […]