Predictions for 2025 Design Trends

Each year we ask our friends on the design team to give us a few predictions for design trends they believe will become popular in the new year. From attending conferences, exploring professional development opportunities, and their general awareness of the design industry as a whole, here are the top areas that our designers predict will be popular in 2025:

Accessible + Inclusive Design

Though accessibility has been at the forefront of design for a while now, 2025 will offer an influx in intentional designs that genuinely resonate with diverse audiences and ensure that all users have a positive experience. An emphasis on accessibility and inclusivity seems to be a big 2025 focus. For example, we may start to see more websites feature larger fonts, high-contrast color schemes, and easy-to-navigate layouts that are accessible to users with visual impairments.

Biophilic Design Elements

Biophilic design is an architectural style that focuses on the connection of people and nature in manmade environments. This may show up in graphic and digital design with an increase of organic shapes, soft flowing lines, natural textures, and earth-toned color palettes in digital design.

Dynamic + Animated Typography

Typography is so unique to different audiences, but our team feels that 2025 is going to bring more dynamic and animated typography to the marketing/advertising space. This type of typography is effective for grabbing attention and creating memorable user experiences. For example, we may see more websites feature animated headlines that change color or size as the user scrolls, or call-to-action buttons that pulses or glow to draw attention. Dynamic typography can also be used to create interactive text elements, such as hover effects that reveal additional information or clickable text that triggers animations.

Minimalism With a Twist

Minimalism has been popular for a few years now, but we’re starting to see a small push toward sprinkling bold typography, vibrant splashes of color, and oversized imagery into the minimalist landscape. This approach maintains the clean, uncluttered feel of minimalism while adding a sense of personality and creativity.