Technology - 5 Horizons

10 Adobe Tools to Keep an Eye on in 2025

This fall our creative team flew down to Miami to participate in the Adobe MAX conference and learn about new design features coming in 2025. Adobe MAX offered multiple days worth of keynote speakers, expert-lead sessions, and networking opportunities for our team to explore. Similar to 2023, AI was still front and center at the […]

Digital Marketing Glossary

Online Display Advertisements shown on a web page or mobile app. Ad formats include text, static, animated, video and social. Programmatic Advertising Advertising campaigns that are automatically deployed according to a set of rules applied by software and algorithms. RTB (Real Time Bidding) The practice of bidding on ad impressions the moment users arrive at […]