We Were Lucky
Friday, March 13th was supposed to be a normal work-from-Starbucks day for me. As an agency principal and father of three, every once in a while it’s nice to have a hot mocha, strong wifi, and a crowd to disappear into where no one knows you or needs you.
Little did I know what was coming next.
Continue reading “Keeping Your Team Together in a Time of COVID”
COVID-19 brought monumental challenges to the higher education sector. As campuses and universities shut their doors and sent their communities home, a fervent need for exclusively digital communication quickly arose. Our client, the Harvard Graduate School of Education (HGSE), faced an uphill battle into unknown territory: online learning. Well versed in online learning, the 5HD team was not only immediately available, but also well-prepared to assist HGSE with pivoting their business model and successfully reaching their admissions goals for the upcoming academic year.
Continue reading “COVID Changed Higher Education Overnight”
Excited by the opportunities to fill the marketing funnel with new leads, marketing teams in considered purchase industries have spent the past decade exponentially enhancing their lead generation techniques. For many, this has meant significant lead growth, better looking KPIs, and lots of high fives in marketing meetings.
But if that avalanche of new leads is falling to a sales team that’s in any way under-staffed, under-funded, or under-trained, there can be major stresses around converting those leads into sales.
Continue reading “Master the Marketing Funnel: How Scheduling Appointments Can Improve Conversion”
The power of digital marketing is its ability to maximize the efficiency of your marketing spend through precise targeting. Yet not enough marketers or agencies take advantage of the most efficient target, their own database.
Current, past, or prospective customers are all significantly more likely to purchase than even the most finely targeted new audience. This is why re-targeting is so powerful: it targets prospects who’ve already indicated their interest by visiting certain pages of your website. Well, why not take that concept one step further?
Continue reading “5 Ways to Leverage Matched Audiences”
One of the longtime benefits of digital marketing is you can measure ROI from almost every angle.
Are you sure your budget is being spent to its fullest? See our checklist to learn how you can make sure your campaigns are measuring up.
Six years after issuing our first programmatic insertion order and five years after investing in our own in-house platform, we’re still amazed by the number of marketers who either don’t utilize or don’t fully understand programmatic advertising.
Continue reading “Time for Marketers to Ramp Up Their Use of Programmatic Advertising”
Groundhog Day isn’t just the day Punxsutawney Phil tells us when Spring is coming. It’s also a great (in our opinion) 1993 comedy featuring Bill Murray as a weather reporter keeps reliving the same day over and over and over again until he gets things right.
When it comes to online advertising, sometimes brands can get stuck in Groundhog Day. Are you showing the same ad over and over again? Is your creative, ahem, creative? Or just really repetitive?
Continue reading “Don’t Get Stuck in Groundhog Day – Online Advertising Needs Fresh Creative”
At a recent marketing conference we gave a presentation about the emergence of Programmatic Advertising. During our introduction, we asked the group by a show of hands, how many people had clicked on a banner ad in the last 30 days. No one raised their hand, and that is exactly what we expected.
Continue reading “Clicks Don’t Matter….Post-View Conversions Do”
With online video you can target who sees your message. Traditional TV is great for reaching a wide audience efficiently, but wouldn’t it be better to show your commercial only to your target audience, limiting wasted impressions. Plus 1 in 4 Americans now watch video online1, which means more of traditional television’s audience is available to you digitally.
Continue reading “4 Reasons Online Video is a Must for Your Media Mix”
Overall Graduate and Continuing Education keyword costs are going up, but there are strategies you or your search management partner can use to lower your Cost Per Click.
