Search engine optimization, and the quickly growing generative engine optimization, are at their core the way your business gets found online. You’re probably familiar with the basics of SEO: use keywords your customers are searching for, include meta data in the back end of your website, prove yourself as an authority on a topic.
With the advent of large learning models like ChatGPT and Google AI search overviews, GEO is an entirely new strategy that emphasizes context and human-friendly content that AI models can easily interpret and recommend.
You want your business to show up both in the list of websites that Google returns, as well as in the overview text at the top of the page. This might mean that a user never even clicks on your site! It’s a turning point in the world of SEO, and we know how to keep up.
Our in-house SEO team provides both one-off projects or full-scale SEO engagements with ongoing optimizations and maintenance, making this one area that you can leave to the experts: 5 Horizons. SEO and GEO aren’t about quick fixes, or guessing at keywords. They require long-term strategy, research, technical know-how and constant updates. Our team keeps up with Google’s ever-changing rules, digs into the data, and creates a plan that helps the right prospective customers find you online.
You’ll get results that actually rank.