How to Create a Successful Landing Page
Landing pages can be useful for a variety of reasons in any industry. Maybe your business is looking to generate leads or improve conversion rates––a landing page can focus your efforts on a single call to action and avoid distractions. Or maybe you’re promoting an event or new business location––a landing page can assist you in targeting the right audience and improve your local search traffic.
Whatever your goal may be, here are our top tips for creating a successful landing page:
- Approach your landing page with a goal and audience in mind––what is your main message and what action do you want visitors to take?
- Make your call to action very clear––what do you want a site visitor to do when they arrive at your landing page?
- Prioritize your headlines for skimmable reading––put the most valuable information in your headlines and at the top of the page.
- Focus on a clear design and brand voice––even if your landing page is not linked to the main site or accessible through the main navigation, you want your brand to be recognizable and inline with your main site.
- Make sure your landing page is mobile friendly––a large majority of users engage with advertising and websites via mobile device, so a clean mobile experience is paramount for success.
- Utilize SEO language and meta data to boost your visibility––landing pages rely heavily on Search Engine Optimization (SEO) to target the correct audiences.
- Plan your promotional campaign to drive traffic––when you’re ready to launch your landing page, having a strong promotional campaign in place is key to reaching your target audience and achieving your goal.
If you’re looking to create a high-ranking landing page, let’s talk! Our team can assist you in strategy, design, and implementation, guaranteed to get you the results your business needs.