Marketing & Advertising

Inside 5 Horizons: The Transformative Power of Our Unique Strategist Role

Account Managers vs. Strategists—what’s the difference? Hear from our Strategists about their unique role and the importance of strategy for digital marketing.

Summer Social Media Ideas for Higher Education Institutions

When the campus starts looking emptier than usual, higher ed marketers can use our six ideas to stay on top of their summer social media strategy.

5 Ways to Leverage Matched Audiences

The power of digital marketing is its ability to maximize the efficiency of marketing spend with highly-sophisticated targeting. Yet not enough marketers or agencies are taking advantage of the most efficient target, their own database.

How To Measure Marketing ROI

One of the longtime benefits of digital marketing is you can measure ROI from almost every angle. Are you sure your budget is being spent to its fullest? See our checklist to learn how you can make sure your campaigns are measuring up.

Don’t Get Stuck in Groundhog Day – Online Advertising Needs Fresh Creative

Groundhog Day isn’t just the day Punxsutawney Phil tells us when Spring is coming. It’s also a great (in our opinion) 1993 comedy featuring Bill Murray as a weather reporter keeps reliving the same day over and over and over again until he gets things right. When it comes to online advertising, sometimes brands can […]

Clicks Don’t Matter….Post-View Conversions Do

At a recent marketing conference we gave a presentation about the emergence of Programmatic Advertising. During our introduction, we asked the group by a show of hands, how many people had clicked on a banner ad in the last 30 days. No one raised their hand, and that is exactly what we expected.

6 Strategies to Lower Cost Per Click

Overall Graduate and Continuing Education keyword costs are going up, but there are strategies you or your search management partner can use to lower your Cost Per Click.