How to Use QR Codes to Enhance Your Marketing Strategy

Part 2: The Death and Rebirth of QR Codes

With the rebirth of QR codes, your business can (and should) leverage the QR tool to enhance your marketing and advertising. Diversify your marketing strategy by using QR codes to do the following three things:

1. Drive Traffic to Your Website

QR codes can provide opportunities for prospective leads to quickly visit your website, learn more about your business, or sign up for an advertised event.

2. Optimize Calls to Action

The main role of the QR code is to connect traditional and digital marketing. Adding the codes to flyers, posters, brochures, mailers, postcards, and other print marketing materials is much easier than typing out full destination links. QR codes eliminate the need for URL typing or memorization and connect a lead to your preferred destination on their own device.

Whether you’re selling a product, driving donations to your nonprofit, or generating leads for your school’s information session, a QR code will easily take an interested person to the right page in a matter of seconds.

3. Visualize Promotional Materials

QR codes can lead directly to various multimedia elements, such as images, videos, or music, enriching the customer experience with more than just text. This supplemental material adds an interactive element to your ad, making it stand out.

Translation services, grocery shopping, online orders—these are just a few of the capabilities QR codes already offer. QR codes will most likely transform in the future and become even more versatile, which should serve as another incentive for marketers to hop on this trend now and utilize QR codes in their marketing strategies going forward.

If you or your business needs help staying up to date with the best marketing practices such as this one, let us know. 5 Horizons always keeps up with the latest marketing trends–and you can too on our blog.