marketing funnel - 5 Horizons

How to Build a Direct Response Enrollment Marketing Strategy

This October our team traveled to New York for the NCMPR D1 Conference and shared our insights on building a direct response enrollment marketing strategy at community colleges.

Master the Marketing Funnel: How Scheduling Appointments Can Improve Conversion

Excited by the opportunities to fill the marketing funnel with new leads, marketing teams in considered purchase industries have spent the past decade exponentially enhancing their lead generation techniques. For many, this has meant significant lead growth, better looking KPIs, and lots of high fives in marketing meetings. But if that avalanche of new leads […]