Small Steps to Grow Social
Engage Your Audience Organically
Social media is a complex beast, especially when trying to market your business or grow your brand. Connecting with the right audience and establishing your brand voice and style can sometimes feel like an uphill battle.
Growing your audience organically takes time, but here are five small steps you can take along the way to boost consistent growth and engagement.
1. Interview Your Business
Identifying and presenting a clear brand aesthetic will show your audience that you know exactly who you are, what you offer, and what consumers can expect when interacting with your brand. As an exercise, conduct a mock interview with your business or brand. What are your mission, vision, and values? What type of customer experience do you want to offer? What is your brand style and why does that reflect your business offerings?
2. Know Your Audience
Learning more about your current audience will help you reach the right consumers on each platform. Who is your target audience and what are their motivations? The more you know about your audience, the easier it will be to reach and connect with them.
3. One Size Does Not Fit All
Depending on how many social media channels you are engaging with, you will need to designate unique content for each channel. Different platforms attract different users and require different approaches. Find out where your audience spends most of their time and research successful brands on that specific platform. Your brand voice will likely change in subtle ways when interacting with different channels.
4. Find Like-Minded Communities
Social media developers want their users to interact in a variety of ways. If you post content but don’t interact with other users’ posts, it is likely the algorithm will de-prioritize your content. Take the time to find other companies and organizations to align yourself with. Unfollow accounts that may be positioning themselves in ways that compete with or contradict your business approach. Create, share, and reshare valuable content that your audience may appreciate.
5. Stay Current
Each social media platform offers unique features to reach a wider audience. Take advantage of the tools available to you and be open to trying new techniques. Social media is constantly advancing, meaning the tricks that work today may not work as well next week. Use hashtags wisely and keep an eye on what posts gain traction in your social community to strategically implement your approach.
Consistency and creativity are the keys to successfully growing a strong, organic social media following.