Objective
Kimball Farms Life Care, an affiliate of Integritus Healthcare, asked our talented team of professionals to redesign their website for their senior living and retirement services.
Kimball Farms offers independent living, traditional assisted living, assisted living with life enriching memory care, and skilled nursing for seniors in the Berkshires of Massachusetts.
Action
When approaching a new website design, we bring a fresh perspective to liven up the brand and messaging, while improving the user experience and website performance.
The areas we improved were:
- Design – Using the approved brand colors, voice, and style, we created a unique website for Kimball Farms, while simultaneously aligning with the parent brand of Integritus Healthcare.
- Imagery – Collecting imagery that reflected the lifestyle and culture of Kimball Farms, we were able to display fresh images that better reflect the Kimball farms community.
- Written Content – Refreshing the copy allowed us to highlight the most integral services offered at Kimball Farms.
- Readability – With a more approachable website, we offered new and returning customers a smoother user experience.
- SEO Ranking – Our content and design are all generated with Search Engine Optimization (SEO) in mind to improve ranking and reach more customers.
- Lead Generation – Our overall website design prioritizes lead generation for new customers.
Outcome
Our team delivered a refreshed website to display the best of what Kimball Farms had to offer. While using SEO writing and backend optimization, we made sure Kimball Farms Life Care would rank significantly higher on Google search. View the final website!
